A trade or service mark is a distinctive sign of some kind which is used by an organization to uniquely identify itself, its products and/or services to consumers, and to distinguish the organization and its products or services from those of other organizations. A trade or service mark is a type of industrial property which is distinct form other forms of intellectual property. A registered Trade or Service Mark is an item of property – this means you can sell it, rent it out by licensing, etc.
Conventionally, a trademark or service mark comprises a name, word, phrase, logo, symbol, design, image or a combination of these elements. There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categorise.
Many people question the need for spending money on registering their trademark. Here are some of the benefits:
Be aware that registration of a business name, company name or domain name does not in itself give you any proprietary rights – only a registered trade mark can give you that kind of protection. Ensure you have exclusive use of your name now and in the future.